The internet is flooded with websites presenting users with information on various topics. But only a few of these websites become successful. The majority hardly get noticed and some may not get even a single view. Sounds scary, right? So, why do some websites gain attention while others are not even looked at? Well, along with interesting content supported by graphs and informative data and a good design, the success of a website also depends upon how SEO-friendly or SEO-optimised its content is. Here, we are presenting a few tips that will help you build an SEO-friendly website.
Tips for crafting an SEO-friendly website that boost:
Content and keywords
It has rightly been said that ‘Content is King’. Engaging content will not only draw users to your website, it will also keep them hooked and turn them into brand loyalists. You need to know the interests, preferences and requirements of your users and create content accordingly. But no matter how engrossing the content, it will not be effective if the right or relevant keywords are not used. So, before you begin content creation, choose your audience and the topics that will appeal to them. Then, with the help of keyword search, select the right keywords that will ensure your website gets search results. You should always opt for long-tail keywords because these are much more effective in getting traffic. Also, do not make your website text heavy. Try to pepper it with infographics, videos, blogs, and other snackable content. Make your website easy for your users to grasp, and to get the right search results integrate the keywords into your site’s various pages.
Keyword Stuffing
The importance of keywords in the success of a website cannot be underestimated. But in the zeal to garner more traffic you might be tempted to stuff the website with keywords. In fact, this will do more harm than good to the website. In this process you will be using irrelevant keywords, repeating words and phrases and indulging in other strategies that will be detrimental to your website’s domain and page authorities. Scanning the website will become a pain rather than a pleasure for your users. To get a good rank, use relevant but fewer keywords.
Interlinking
If you are planning to set up a website, then you will be aware of the importance of interlinking. This is one of the hallmarks of an SEO-friendly website. Interlinking makes your website very convenient as it allows users to easily scan for information. It is an SEO strategy where a hyperlink is provided in a page. Clicking on the hyperlink will take the user to another page on the website. This will help users navigate and access your website for a much longer time. But you should do the interlinking properly. Three or four interlinks within a page are more than enough. Just like keywords, stuffing the page with interlinks is also harmful.
Device Compatible
Your website will be accessed by people on various devices including desktops, computers, laptops, tablets, and mainly mobile phones. So, to get a much wider audience you need to ensure that your website is compatible with all these devices. If your website is only desktop compatible, people will find it hard to use it on other devices or the experience will not be very pleasant. This will force them to search for other similar websites that they can easily access on their device. You can search for various tools on the Internet that will help you create a website that people can view on every device.
Optimise Header Tags
Headers are located at the top of a text and are the first thing that the users will notice. A header gives the reader a fair idea about the article. That is why it is important to pay attention to headers. To get the best results out of your content, you need to optimise the header and this can be done by inserting the relevant keywords. Also break down the article by including relevant subheads. This will help the readers easily scan through the article. There are few people who would like to read a long article devoid of any subheads.
User Friendly URLs
It also imperative that you optimise URLs. The website URLs are used by search engine to determine what the content is talking about. Therefore, include a relevant keyword in the URL as it will tell Google what the page is about. Use keywords that have the capability to attract the search engines as well as users. Certain factors that you need to take consider when creating a user-friendly URL include: Choose a good domain name, the URL should contain keywords, keep it short, and do not include dates in the URL. A user-friendly URL will help you attract more traffic.
No Duplicate Content
One of the most important precautions that you must take is to ensure that there is no duplicate content on the website. Duplicate content can severely damage your website. It will reduce your website’s ranking and there is also a possibility that your site may get penalised. You will also get banned by Adsense and will lose valuable traffic. Therefore, the only way to make your website worth noticing is by keeping the content as original as possible.
You are creating a website with the intention that you will get traffic and will also make money from it. That’s why it’s important to work hard and create an SEO-friendly website.
The above-mentioned tips will help your site get a good ranking and also attract traffic. But if you are finding it tough to create a website on your own, you can always take the help of professionals like Startmetric. We specialise not just in creating a website that’s all-platform friendly, but also ensure the content is SEO-optimised and helps you rank higher on the search engines. Depending upon your marketing objectives, it’s pertinent to focus on your website and give it an overhaul it deserves. Afterall, your website is the first window for your users to know you, what you do, and how you do it. We will help you set up a website and also optimise it. So, reach out to us and get started today.
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