June 1, 2023
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Whenever you search anything on Google, you might have noticed “Ad” mentioned before the web address of the top search results. These are Google search ads. They appear whenever a user searches for the keyword that the ad is targeting. Google offers a plethora of Ad services to help businesses market their product or services to a wider audience.
Whether you wish to run your ads on Google search results or take full advantage of Google ads services to promote your business, Startmetric Services will help you with customized PPC services.
Also known as Pay Per Click or Search Engine Marketing (SEM), PPC is the concept of advertising your business, where you have to pay a small fee when the users click on your ad. There are 3 types of PPC ads:
Here is how it is done:
When you run a PPC campaign, you need to target keywords that you wish to show ads for. Then you add money to your Google Ads Account. Every time a user clicks on the ad, a small fee is automatically deducted from that account. So, instead of paying to display the ad, you only have to pay for the traffic generated through the ad.
We offer a holistic range of Google Ads services to ensure that all your marketing requirements are fulfilled. Whether you need Google Search Ads, CPC, PPC, mobile ads, or even remarketing services, we will take care of everything so you can focus on sales.
Google accounts for the majority of the search engine market share. Now, a lot of users will be searching for keywords that are related to your products or services. You can advertise directly to them through a Google PPC campaign.
However, there is huge competition and you need skilled experts to strategize and run your campaign. This is where we come in with our expert PPC management services.
Mobile ads create wonderful opportunities for businesses. It is because these ads will appear anywhere from search engine results to mobile-optimized websites, YouTube, and even on other apps that allow ads.
In simple words, you have maximum chances of exposure because no matter what the user does your ads will surely flash on the screen. We will make sure of that!
Want to connect with your potential customers directly over a call? Our customized call-only campaigns will connect you with high-quality leads (who are actually interested in buying) over a call so you get the maximum ROI.
Do you need customized campaigns that target users who have visited your website and those who have not separately? Remarketing lists for search ads (RLSA) are the answer for you. Under this campaign of our PPC advertising services, we will design a separate ad campaign (with different pricing, etc.). The best part, these ads will be visible to users who are on the remarketing list.
Do you have the perfect website and wish to target high-quality leads who are specifically looking for what you offer? In that case, dynamic search ads are a much better option than PPC ads because Google will create an ad based on your targeting options and the keywords searched by the user.
Google will automatically create an ad with a headline for your webpage that contains the keyword.We don’t just stop at creating and running campaigns. We take a step further and keep a record of all the campaigns, the time and money invested, and also conversions. This enables transparency and the data also works as the reference for the next campaign.
What could be the problem if the email campaign is bringing in a lot of traffic but the conversions are still low? Don’t you think it could be due to your landing page? That is why we optimize your landing page with the right content and graphics to deliver a landing page with the best UI and UX. Not to mention, the placement of each element on the page will be planned to maximize conversions.
Our PPC services also include account optimization. We also help you with analyzing and improving your PPC campaigns through smart strategies that actually work.
Whether you wish to gain more exposure or recognition for your business, increase traffic on your website, or even drive conversion, PPC ads can surely help you with all of this. All you have to do is get in touch with us and our PPC management services will help you achieve your business goals.
PPC is one of the best targeting options because, first of all, you get to segregate the target audience depending on whether the individual has visited your web page earlier or not. Secondly, you also get to target a specific set of audiences based on their demographics.
The best part about PPC ads is that you can easily measure and track the performance of your ad campaigns without having to keep a record manually. This helps you in analyzing everything and modifying your campaigns for better results.
PPC ads are highly cost-effective because your returns are much higher than what you invest in these ads. If you have doubts, just consider the cost of advertising to a bunch of random individuals and try to estimate the returns. Whereas, through our PPC services, you will generate quality leads at a much lower cost.
PPC ad campaigns are among the fastest ways to boost traffic on the website. Any other form of marketing, be it social media marketing or SEO, requires a minimum of 3 to 5 months to generate sizable engagement. Whereas, our PPC advertising services start pushing traffic to your website as soon as the campaign is live.
The chances of conversions through PPC are much higher because you are advertising to people who are actually searching keywords that are related to your products or services. You might not get similar results so quickly from other marketing channels.
With PPC advertising the total control of marketing is in your hands. The results of the campaign do not depend on factors like the reaction and comments of users, likes, shares, etc. Besides, you can choose to pause or stop the campaign whenever you deem it necessary. Moreover, you can make changes to your ad campaigns quickly and test new ideas each day
Another best part about PPC campaigns is that you have a lot of data that will help you design future strategies for other campaigns and even SEO. In other words, you get high traffic while running these campaigns and you get analytics to design better strategies for future campaigns.
PPC campaigns also support your SEO efforts because your target audience for both these marketing channels is almost the same. The performance of your PPC campaign can help you build a better SEO strategy and vice versa. As a leading PPC services company, we know exactly how to leverage both to create maximum ROI for your business.
You already know by now that PPC campaigns offer a high return on investment (ROI). Usually, businesses generate a plethora of quality leads through PPC and most of them end up converting into customers.
We offer customized PPC packages, specifically tailored to cater to your business, industry, and needs.
Startmetric Services is a PPC services company that mainly focuses on providing measurable results in the form of ROI. We have been in the industry for long enough to understand that the search algorithm requirements are always changing and how to customize PPC ad campaigns accordingly. Therefore, we keep revising our PPC Strategies to drive maximum traffic.
We offer customized PPC packages depending on the needs and requirements of your business and the market. Please reach out to us to discuss your requirements.
Startmetric Services is the obvious answer to this question. It is because we have a team of experienced PPC experts who have been in the industry for long enough to know how to create attention-grabbing PPC campaigns that compel the users to click.
Yes, of course! In fact, the content on your website plays a major role in educating the buyers about your product and spreading awareness about your brand. Moreover, it has the upper hand when it comes to driving conversions. If you have any doubts or concerns regarding your web content, feel free to reach out to us for a free audit of your web content.
Pay per click marketing is all about analyzing data and targeting the right audience at the right time with relevant keywords. We offer customized packages for effective PPC campaigns for leading search engines and our services focus on delivering a high ROI. Our charges usually depend on your campaign. Please reach out to us to get a customized quote.
The best part about PPC campaigns is that it gives instant results. However, we will require some time to do our research on your business, industry, market and consumer behavior along with extensive keyword research. We will use our findings to draft an impactful PPC strategy for your business. This might take up a week, after which we can kickstart the campaign under our PPC Advertising Services.
No, we do not offer web content as a part of PPC management services. The PPC campaigns are only meant to direct traffic to your website or any particular web page. However, if you have to optimize the content of your web page you can get in touch with our content writing team and they will take care of the best.
The integration of Al and ML algorithms is not new. It was integrated back in 2015. Our PPC services focus on highly searched keywords and our priority is not only to boost traffic on your website but also to offer high ROI.
October 17, 2022