We are living in the online era and with a lot of data to consume, people are losing their attention span. They just need simple, precise and crisp data that they can understand easily and quickly. Now, at this point, it is more difficult for businesses to make their audience visit and stay on the website.
However, like with every modern problem, there is a solution. Utilizing the power of UI and UX design, businesses can build a more attractive and much simpler website that compels the user to take action as per your wishes. There are a lot of reasons and benefits of adopting these processes, but before we move on to them, let us first have a clear understanding of UI and UX.
What is UI and UX?
UI, or User Interface, is all about how interactive your website is. In simple words, a UI tells or guides your user throughout the website and also directs their attention towards taking certain steps. Let us try to understand the concept of UI with an example:
Suppose, you are in a supermarket and you need to buy three different items like grapes, a glass bowl, and some scented candles. Now, to navigate through the three different segments, you will need help. The staff is always there to help you and you can ask them.
However, you would highly appreciate it if there are clearly visible boards marking the direction of these segments. Now, these boards specifying the direction is an example of UI.
A better UI means it is easier and more comfortable for your visitors to navigate through your website.
Moreover, if your website and its colors look beautiful and attractive, they further strengthen the impact of your UI. Besides, a good UI makes way for a good UX.
Now, UX, or User Experience, is all about the kind of experience a user gets on your website. It covers multiple parameters like the structure, alignment, speed, smoothness, etc. of your website.
While a great UI grabs your user’s attention, a good UX offers a lasting impression to the visitors.
What is the Importance of UI and UX Design?
Consider the following questions:
- Why do you want the user to visit and stay at your website?
- How will you direct a user to take the desired action?
The answer to the first question is obvious that you either want them to purchase your product or service or get them to take a particular action. However, the answer for the second one is undoubtedly a great UI and UX Design.
If we discuss the importance of UI/UX Design, it is clear that a website that looks attractive and offers a great experience will surely get a lot of visitors.
At present, the users have so many options to choose from. In such a scenario, you can employ UI and UX to grasp the attention of the users and provide them exactly what they are looking for. Additionally, this will make your users feel comfortable on your website and once they become comfortable, the chances of conversion will increase further.
Furthermore, if you are facing stiff competition or you own a start-up, a dynamic UI and UX design can give you the much-required edge over your competitors.
What are the Benefits of UI/UX Design?
As discussed earlier, there are multiple benefits of UI/UX Design. Let us have a look at some of them:
Enhances Customer Satisfaction
People buy costly mobile phones and laptops only for a great experience. When they visit your website using a high-end device, they expect amazing visuals and a smooth experience. A better UI/UX design means that the visitors find everything easily and their navigation process is rather smooth giving them a great experience. This, in turn, satisfies the visitors.
Increases Traffic on the Website
When a satisfied visitor leaves your website, he or she is most likely to discuss the experience with others or recommend your website, thereby, increasing the traffic on your website. Moreover, the UI and UX designs will further reduce the bounce rates (visitors leaving your website within a few minutes). This might improve your rankings on search engines like Google, Yahoo, etc., and you already know the meaning of improved rankings.
Increases Conversions
When the traffic of your website increases, the number of conversions is bound to increase. However, with amazing UI and UX design in place, you can strategically arrange the ‘call to action’ buttons all over the website to drive more conversions.
Improves ROI
When your visitors are satisfied, you are receiving high traffic, and your conversions are also increasing, this all means that your ROI (or Return on Investment) is surely improving.
What are the Key Components of UI/UX Design?
The key components of UI/UX Design include the following:
Information Architecture (IA)
Information Architecture is all about the information structure of the website. The best practice dictates that the IA should satisfy the business strategies by designing the website accordingly, and at the same time, it should offer easy navigation to the users.
Interaction Design
It is one of the most important elements, and it requires utmost precision and planning. Interaction design refers to the conceptual design of the website. It includes elements like colours, aesthetics, animation, fonts, motions, sounds, icons, space, graphics, etc.
Usability
Usability can also be termed as user-friendliness. This helps you to get a clear perspective of whether the website is easy to navigate for first-time visitors or not. Moreover, it also gives you an idea of whether the user can find relevant information during the first visit or not.
Wireframing
It is a cheap way to test the functionality of the website, by creating a test website, so you can make the necessary changes.
Visual Design
Visual design relates to the overall appearance of the website and it is more like defining your brand. It is because the users associate your brand with those colors, designs, and graphics, etc.
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